INVENTION HIGHLIGHT: PET ROCK

How in 1975, did Gary Dahl , launch and make 15 million dollars in six months with the Pet Rock? Today that would be estimated at $56,166,419. It all comes down to one word. Marketing. First, Dahl imported the rocks from beaches in Baja, California, Mexico. Then he came up with the brilliant packaging containing a “Pet Training Manual” and a card board box, designed like a pet carrier. This allowed for the Pet Rock to really bond with the [...]