How in 1975, did Gary Dahl , launch and make 15 million dollars in six months with the Pet Rock? Today that would be estimated at $56,166,419. It all comes down to one word. Marketing. First, Dahl imported the rocks from beaches in Baja, California, Mexico. Then he came up with the brilliant packaging containing […] Read More

Today is World Intellectual Property Day!

The tradition started in 1970 on April 26th by the W.I.P.O. (World Intellectual Property Organization) to celebrate innovation and creativity. They thought a day should be established to focus on visionary innovators whose ideas have shaped our history. World Intellectual Property Day is a great opportunity to generate public and media interest in issues relating […] Read More