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How in 1975, did Gary Dahl , launch and make 15 million dollars in six months with the Pet Rock? Today that would be estimated at $56,166,419. It all comes down to one word. Marketing. First, Dahl imported the rocks from beaches in Baja, California, Mexico. Then he came up with the brilliant packaging containing a “Pet Training Manual” and a card board box, designed like a pet carrier. This allowed for the Pet Rock to really bond with the [...]

Today is World Intellectual Property Day!

The tradition started in 1970 on April 26th by the W.I.P.O. (World Intellectual Property Organization) to celebrate innovation and creativity. They thought a day should be established to focus on visionary innovators whose ideas have shaped our history. World Intellectual Property Day is a great opportunity to generate public and media interest in issues relating to intellectual property. Today is a day to discuss and contribute innovations that helped shape our world. Innovation is the creation of better [...]