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New Golden Age for Inventors: More Companies Want Your INVENTIONS! Forget the old corporate philosophy of NOT INVENTED HERE. Companies increasingly are hunting for new products, ideas and technologies from outside their own R-and-D shops. Welcome to the New Golden Age for Inventors! When Xerox Corp. searched for a new type of roller for its line of color printers, it turned to the Internet and the wisdom of inventors. Confronted with global competition and a need for a continual pipeline of new product ideas, some of the world's biggest companies such as Kraft, Procter & Gamble and General Mills increasingly are using the global reach of the Web to look outside their own walls. This is great news for inventor-entrepreneurs. Working with large companies can increase exposure, dramatically boost distribution and, of course, pad wallets. Jeff, a contributing editor for Wired magazine says, "Because of the nature of the markets, to show perpetual growth the need for innovation constantly grows," he says. "This drives a great hunger for innovation, and we're starting to see that the appetite can't be satisfied with inside expertise. Kraft [...]
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